Most projects don’t fail because of poor execution.
They struggle because critical decisions were never fully examined.
Every field in a business model looks descriptive at first glance but in reality, each one encodes a strategic choice:
Who you serve implies who you don’t.
What you promise defines what you won’t deliver.
How you generate revenue shapes the limits of your strategy.

In this session, we will use the Context Clarity Canvas not as a template to complete, but as a lens to think through.
Instead of moving quickly across all fields, we will pause at selected ones and explore the decisions they imply. Through guided questions and shared reflection, we will surface assumptions, tensions, and trade-offs that often remain implicit.
Participants will leave with:
- A clearer view of the strategic commitments their project is already making
- Better language to articulate key decisions
- A sharper sense of where further clarity is needed

Because strategy is not about filling boxes but about making decisions visible.