Speaker

Sadie Peterson Hattan

Sadie Peterson Hattan

Helping B2B sales teams connect with the right people and start better conversations on LinkedIn

Tampa, Florida, United States

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Sadie Peterson Hattan has spent more than 20 years helping B2B and SaaS companies figure out what to say, who to say it to, and how to make it matter.

Her background is in product marketing, messaging, and positioning, working closely with sales and marketing teams to turn complex products into clear, powerful stories.

Today, Sadie is the CMO at We-Connect.io, where she works hands on with teams trying to improve their outreach and start better conversations without sounding salesy or generic. Her work is rooted in real examples, real mistakes, and what she sees working right now across growing B2B teams.

As a speaker, Sadie shares practical ideas teams can use immediately, from tightening their messaging to rethinking how they show up in crowded inboxes. Her sessions are direct, thoughtful, and focused on helping people communicate more clearly and connect more effectively.

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Area of Expertise

  • Business & Management
  • Government, Social Sector & Education
  • Information & Communications Technology
  • Law & Regulation
  • Media & Information

Topics

  • Product Marketing
  • Sales Strategy
  • Sales Outreach
  • Messaging
  • Social Media Marketing & Strategy
  • Marketing Strategy
  • Marketing Automation
  • Sales & Marketing

Inbox Overload: How to Get Sales Prospects to Actually Respond

-Craft messages that stand out
-Timing strategies that work
-Avoid getting ignored in crowded inboxes

Audience takeaway: Framework for higher reply rates and more meaningful conversations without being pushy

LinkedIn for Revenue: Turning Connections into Opportunities

-Beyond profile polish: real sales results
-Strategic messaging and engagement

Audience takeaway: Practical steps to move from connection → conversation → deal

Conversations That Connect

-Personal, approachable, authentic outreach
-Templates, scripts, and strategies that convert conversations into opportunities

Audience takeaway: Techniques to drive action without losing human touch

Sadie Peterson Hattan

Helping B2B sales teams connect with the right people and start better conversations on LinkedIn

Tampa, Florida, United States

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