Sam is a multi-disciplinary art director and interactive designer, with a focus on creating digital and physical brand experiences. Starting his career in the publishing industry before transitioning to advertising, he has led projects for clients including Premier League, Xbox, Land Rover, Audi, Nike and the Smithsonian Institution.

Sam has since stepped into roles within the tech industry, helping build a user base of over 1m for fintech app, Yolt, and now as Associate Creative Director within the Brand team at Zendesk where he works on digital and physical brand experience, including the award-winning Thank You Machine campaign, and the branded documentary series, Stories About Helpful People. Sam's work has been recognised by the Webby Awards, The One Show, Awwwards and The Drum Awards, amongst others.

Sam is a self-taught creative, starting a digital zine during university which grew to over 500k monthly readers. He is also a recognised film critic, covering festivals including SXSW Film, London Film Festival and Sundance.