Sam Flanagan is a creative technologist and co-founder of Agidea Technology Consulting, based in Manchester UK. Sam will look at some common approaches to structuring the storage of content within a CMS. He will highlight some of the differences between creating content domain models and presentation models and examine some common pitfalls and content structure anti-patterns. The talk will go on to look at some processes and documentation methods that might help to improve communication and collaboration between members of the CMS project team. This will include looking at the limitations of site maps and show some examples of more evolved documentation to describe content structure with Entity Relationship diagrams and UML class models.