Samantha started her career in tourism with Visit Jacksonville CVB, learning the ins and outs of Florida’s hospitality scene before building over a decade of award-winning hotel sales leadership. Now as Area Director of Sales at SpringHill Suites Jacksonville Beach Oceanfront, she’s the go-to pro for turning connections into revenue—and she does it with energy, honesty, and a big dose of fun.

Known online as “Big Sister in a Blazer,” Samantha doesn’t talk at you—she pulls up a chair and talks with you. Her sessions are full of practical, battle-tested strategies for networking, relationship-building, and growing your business. Expect laughs, real-world takeaways, and actionable insights you can use immediately—because she’s been in the trenches and knows what actually works.