Meet Samichi Saluja, a person of unique journey and boundless curiosity. Starting her career with a knack for coding post her BTech, she soon found her true calling in the realm of marketing and decided to dive in headfirst after earning her MBA.

As she stepped into the marketing domain, she quickly became the person to turn to for brand storytelling, advertising, and strategic planning across different high-growth industries. Her roles at Vodafone Idea Ltd and The Walt Disney Company weren't just jobs—they were platforms where she connected brands with audiences in a way that made a real difference.

Her adventure continued at QYou Media Inc, where, as an Assistant Vice President, she launched their TV channel, bringing a whole new level of engagement to the brand.

And Samichi doesn't stop at what's known. She's been exploring and dissecting AI tools, but from a consumer perspective, always keen on finding fresh, new ways to connect with audiences.

Now based in Burnaby, BC, Samichi is all about helping brands share their stories in the most relatable way. Her upcoming session, "Look, Who's Buying? Beyond Persona Playbook," is not just a presentation—it’s a fun yet insightful dive into the world of marketing personas, offering everyone a new way to look at the market.