Sanjay Basu is a Senior Director and Global Head within the Digital Software & Solutions business unit at Tata Consultancy Services (TCS), USA. A senior technology and product leader with 30+ years of experience, he specializes in Data, Artificial Intelligence (AI), Generative AI, Digital Commerce, and Customer Intelligence platforms. He is widely recognized as a trusted technology advisor to CXOs of Fortune 500 enterprises, driving large-scale digital transformation, growth, and innovation programs across retail, consumer brands, travel, hospitality, and technology sectors.
In his current role, Sanjay leads flagship, award-winning enterprise products including Customer Intelligence & Insights™ (CI&I) and MasterCraft Connected Intelligence™, with responsibility for product strategy, US market growth, monetization, partnerships, and enterprise-scale deployments. His leadership has been instrumental in positioning CI&I as a Leader in the IDC MarketScape Worldwide Retail Customer Data Platform Software reports, while delivering consistent double-digit growth and building a portfolio exceeding USD 75M in revenue. He brings deep, hands-on expertise in AI, Agentic AI, Large Language Models (LLMs), machine learning, and data platforms, translating advanced technology into measurable business outcomes for global clients such as Walgreens, Macy’s, Cisco, Grocery Outlet, and PGA Golf Superstore.
Previously, Sanjay held multiple senior leadership and founding product roles at TCS, including Director of Product-Led Growth for Jile™, TCS’s enterprise Agile SaaS platform, and founding product and technology leadership roles in digital commerce, personalization, and marketplace platforms. He has successfully built and scaled global practices, launched cloud-native products across geographies, advised high-growth startups, and established strategic technology ecosystems with leading platform providers. With extensive global experience across the United States, Europe, and Asia, Sanjay combines strategic vision, product innovation, and execution excellence to deliver transformational impact at enterprise scale.