Sarah Russell
VP of Marketing at EducationDynamics
Kansas City, Missouri, United States
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Sarah Russell is VP of Marketing at EducationDynamics, where she has spent 17 years at the intersection of search behavior, audience data, and marketing strategy. She leads SEO, paid media, social, and creative teams serving higher education institutions nationwide.
Sarah is best known for work that pioneers actionable strategies in a quickly evolving marketing landscape. She developed Signal Engineering, a framework for making brands legible to AI systems.
Sarah builds teams as well as strategies. She has designed and built the multi-agent AI infrastructure her teams use for market research, search intelligence, and content production, and established EducationDynamics' center of excellence for performance marketing.
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Being Found Is Not Being Chosen
Traditional search optimization assumed a ranked list. AI-mediated discovery does not work that way. An assistant retrieves, evaluates, and recommends, which means visibility now has three separate failure points rather than one. Signal Engineering is a framework built around them: being Seen, being Trusted, and being Chosen.
This session defines each stage, explains what breaks at each, and shows the diagnostic work that identifies which stage a brand is actually failing at. Attendees leave able to run the diagnostic on their own organization and prioritize work against the stage that is actually costing them, not the one that is easiest to measure.
Sarah Russell
VP of Marketing at EducationDynamics
Kansas City, Missouri, United States
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