Speaker

Scott Kellum

Scott Kellum

Founder, Typetura

Los Angeles, California, United States

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Scott Kellum started his career designing fonts and writing algorithmic page layout systems for Roger Black. Fascinated by the possibilities of the internet’s earliest iterations, he wrote Darden Studio’s early open type features, and carved a path into the online typography market, driving new partnerships with companies like Typekit.

After several years designing fonts for some of the world’s biggest companies, Scott honed the developer skills he cultivated during his teenage years building websites and computers with his Dad, and became a member of the launch team at Vox. He created several tools that are still used today including an image cropping workflow that generates crops based on the image focal point, and the Athena ad unit that created a better place for brands to connect with readers, increasing revenue opportunities.

Scott’s work as the lead product developer and founder at Typetura is heavily influenced by his childhood experiences with dyslexia. He was constantly confronted with the impact on legibility that the shape of letters, words, and paragraphs have. After some initial experiments into ways to make text and typography more responsive and fluid, he developed the tech that underpins Typetura, and allows intrinsic web design and typography to be a reality.

Area of Expertise

  • Media & Information
  • Arts

Topics

  • Typography
  • Design Systems
  • Web Design
  • Product Design
  • Design Patterns
  • Human centered design
  • Advertising
  • Editorial design

Scott Kellum

Founder, Typetura

Los Angeles, California, United States

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