
Sebastian Lang
SAP - Global IT Showroom Director
Palo Alto, California, United States
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Worked for a pharmaceutical company between 2007 to 2015
Joined SAP in 2015 as business development lead
Created SAP's IT Showroom from scratch to a global installation
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SAP's Next Level IT - Transform your organization and increase adoption
Learn from SAP's IT organization how we are transforming into a Next Level IT by building up IT Showrooms at all SAP locations.
The IT Showroom is a place where employees and customers can learn how to be more productive by leveraging:
- SAP products like SAP Ariba, SAP Concur, SAP Cloud Platform and SAP CoPilot
- External tools like MS OneDrive and SharePoint
- Internal SAP IT technologies like mobile apps
Explore how we at SAP are using immersive technologies like Virtual Reality and Augmented Reality to make the future workplace reality.
Get knowledge on how these concepts help SAP IT to build an internal and external brand as well as how you can use these learnings to transform your organization and increase tool and technology adoption.
A short introduction to the IT Showroom can be watched here: https://youtu.be/GGLmQNO2uPE
A 15 min tour about the first IT Showroom in SAP's headquarter in Walldorf, Germany can be watched here: https://sapvideoa35699dc5.hana.ondemand.com/?entry_id=0_xkg2peug
SAP's IT Showroom - a new marketing channel
Learn from SAP's IT organization how we are creating a new marketing channel by building up IT Showrooms at all SAP locations.
The IT Showroom is a place where employees and customers can learn how to be more productive by leveraging:
- SAP products like SAP Ariba, SAP Concur, SAP Cloud Platform and SAP CoPilot
- External tools like MS OneDrive and SharePoint
- Internal SAP IT technologies like mobile apps
A short introduction to the IT Showroom can be watched here: https://youtu.be/GGLmQNO2uPE
A 15 min tour about the first IT Showroom in SAP's headquarter in Walldorf, Germany can be watched here: https://sapvideoa35699dc5.hana.ondemand.com/?entry_id=0_xkg2peug
SAP's IT Showroom - a new marketing channel
Learn from SAP's IT organization how we are creating a new marketing channel by building up IT Showrooms at all SAP locations.
The IT Showroom is a place where employees and customers can learn how to be more productive by leveraging:
- SAP products like SAP Ariba, SAP Concur, SAP Cloud Platform and SAP CoPilot
- External tools like MS OneDrive and SharePoint
- Internal SAP IT technologies like mobile apps
A short introduction to the IT Showroom can be watched here: https://youtu.be/GGLmQNO2uPE
A 15 min tour about the first IT Showroom in SAP's headquarter in Walldorf, Germany can be watched here: https://sapvideoa35699dc5.hana.ondemand.com/?entry_id=0_xkg2peug
SAP’s Next Level IT – Digitalizing your future workplace
Experience how SAP’s IT organization is transforming the concept of a physical showroom to its digital representation.
The SAP Run Simple Showroom initiative is looking to build up IT Showrooms onsite at many SAP locations. The IT Showroom concept shall give our employees and customers the chance to learn more about SAP IT tools, external applications and how SAP runs SAP products. Finally, we at SAP want our teams to choose from a broad range of offerings to increase their productivity. The first showroom had its grand opening in May 2019 and has been a huge success ever since.
To take the IT Showroom concept to the next level we decided to transform our onsite offering to its digitalized representation. This is to address a broader audience thus increasing tool and technology adoption even further. By leveraging Virtual Reality and Augmented Reality technologies we not only create an immersive experience but also underline our claim to make the future workspace reality.
Join this session to learn how we digitalized our offerings using state-of-the-art technology. Experience our eye-catching concepts and find out how to apply them to your organization.

Sebastian Lang
SAP - Global IT Showroom Director
Palo Alto, California, United States
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