Sergey Yatsenko
AI-Powered Enterprise Architect, CTO @ 7KingsCode
Denver, Colorado, United States
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Sergey Yatsenko is a 5X Sitecore MVP, Architect, CTO, and AI practitioner working with top 500 clients around the World.
Sergey architected and delivered numerous projects for mid and large size companies, such as Comcast, Microsoft, IBM, Tiffany&Co, Avanade and more.
Sergey lives in the Greater Denver area. Avid swimmer, hiker and traveler, he enjoys time with his family, great outdoors, seeing new places and meeting new people.
Area of Expertise
One Website, Multiple CMSs: 5 Sites Across 2 Sitecore Tenants and Legacy CMSs
This is a joint session with CWS, our client. Most "Sitecore on Vercel" talks are greenfield. CWS isn't: one public website fronts five sites across two Sitecore tenants, with a legacy CMSs still live for departments that haven't moved. We walk the routing that makes it work — source-then-locale resolution, legacy fallback, zero downtime — and the real scars: Edge propagation delay, protected-deployment revalidation, redirect loops. Leave able to cut over a multi-CMS estate one slice at a time.
Sitecore Content Hub: Edit (Your Content) Once, Publish Everywhere.
In this session, I'd like to demonstrate how Sitecore Content Hub can be easily integrated with pretty much any 3rd party system via Content Hub integration hooks and Azure Serverless. This way your Content Hub can serve as a unified source of truth, a single system, from which content changes are automatically synced to other platforms and services.
Migrating 15 Years of Legacy Content into SitecoreAI with Browser Agents and the Marketer MCP
This is a joint session with CWS, our client. Fifteen years of content in a live legacy CMS isn't something you re-key by hand. On our client CWS's migration, a browser agent crawled the live rendered pages as the source of truth, AI mapped them onto Content SDK components, and the write into SitecoreAI ran through the official Sitecore Marketer MCP. We walk the crawl-map-write-verify pattern — honest about what's production, what's operator-supervised method, and where a human had to decide.
Humans in the Loop: Reviewing AI Translation Across a 21-Locale Sitecore Framework
This is a joint session with CWS, our client. AI can translate a Sitecore page in a demo. What nobody shows is the org problem underneath: review teams in a dozen countries who must trust and correct machine output before it publishes. CWS runs a 21-locale framework with per-country review gates on standard XM Cloud workflow. We cover the governance, the field-scoping that keeps AI safe, and what breaks at real locale scale.
Getting Started with Sitecore Content Hub
Very high-level technical overview of the Content Hub for those who need to get started with it: What is Content Hub, content and content schema, content management pages, scripts, triggers, connectors, REST API integration options with Azure Service Bus and Azure Functions.
Building an Entire SitecoreAI Solution with AI Agents and the Context That Stops Hallucination
This is a joint session with CWS, our client. Point an AI agent at a Sitecore build with a thin prompt and it invents fields, off-design components, and logic that breaks in the next language. On the CWS migration to SitecoreAI, agents built almost the whole solution — components, pages, content, PowerShell, serialized YAML, MCP authoring, tests. Why it's reliable and not hallucinated guesswork? Context. We show how to engineer it — live.
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