Seth T. Bacon is a Consumer Products Director at RSM US LLP, a leading provider of services for middle market businesses. He is also a Microsoft MVP, solution architect and speaker who specializes in solutions for consumer products companies. Seth was a senior analyst in RSM’s cutting-edge Industry Eminence Program where he helped consumer products leaders and clients navigate the economic, business and technology trends shaping their industries across North America.

With more than 10 years of experience in digital transformation, Seth has a passion for delivering data-driven insights and solutions that help clients acquire and retain customers, improve processes, and optimize performance. His primary focus is on architecting and delivering technology that is intuitive, relevant, and predictive using real-time information and data-driven recommendations. He also assists clients with organizational change management to ensure successful user adoption.

Seth has worked with a variety of clients in the consumer products industry ranging from food and beverage to retail and restaurant. He has also written articles and spoken at events on topics such as customer loyalty, e-commerce trends, supply chain innovation and sustainability.