Shawn Goodin
Silicon Valley Bank - Product Director: Marketing Technology & Analytics
San Francisco, California, United States
Shawn Goodin is the Product Director - Marketing Technology at Silicon Valley Bank. In his role he leads the vision, strategy and execution for global digital transformation to enable highly personalized cross-channel consumer experiences. Prior to his time at SVB he held leadership roles at JP Morgan Chase, The Clorox Company, Northwestern Mutual and S.C. Johnson. His twenty years of experience which includes early stage software startups and driving digital transformation at Fortune 500 companies has uniquely positioned him to be a true product management and marketing technology thought leader. Shawn has a unique background that blends cultural anthropology and cognitive science with software development and product management. He lives in the San Francisco Bay Area with his wife and five children.
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A Product Framework for when to Buy, Build or Partner
Organizations across many industries have to make complex product decisions about when to buy, build or partner to optimize their product strategy. The decision of how to do so is not always obvious or easy. Organizations are faced with a “build, buy, partner” decision – build it themselves, buy or license it from someone, or partner with a complementary solution provider and go to market together. This presentation discusses some of the key considerations product managers and executives must contemplate in order to make the most appropriate decision.
ProductWorld 2022 Sessionize Event
Shawn Goodin
Silicon Valley Bank - Product Director: Marketing Technology & Analytics
San Francisco, California, United States
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