Shelly Hoffman
Chief Growth Officer, Luckie & Co
Atlanta, Georgia, United States
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Shelly Hoffman is Chief Growth Officer at Luckie, one of the top privately held marketing agencies in the South. Luckie has deep roots in CPG, FinTech, Healthcare, and Travel and Hospitality, partnering with brands and destinations to drive brand awareness, sales and visitation, optimize revenue, and build lasting loyalty.
Shelly leads Luckie's growth practice, identifying and executing growth strategies for clients to expand revenue, working at the intersection of data science and marketing. With 20+ years in marketing, Shelly began her career in digital and account strategy before co-founding Marbury Creative Group. After 14 years of growth, the agency was acquired by Luckie in 2024.
A Georgia native and former D1 tennis player at Mercer University, Shelly earned degrees in Communications and Spanish. That competitive drive has fueled her passion for business development ever since.
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Shelly Hoffman
Chief Growth Officer, Luckie & Co
Atlanta, Georgia, United States
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