Shmulik Davar is the founder and CEO of BrAIght Wave, Anthropic's official partner in Israel, where he helps enterprises move AI from slideware to production. His guiding thesis — that AI is an execution problem, not a technology problem — comes out of 30+ enterprise implementations across companies including Palo Alto Networks, Varonis, AppsFlyer, WalkMe, BioCatch, MyHeritage, and Hertz, delivered through a Map → Prioritize → Build → Scale methodology.
He brings more than 15 years in product leadership to that work, including VP Product roles at Fido, SparkBeyond, Bringg, and Medint, and co-founding the 10xPM product community. Today he also builds the technical layer himself: production agents, MCP servers, eval-backed Claude skills, and open-source LLM tooling — including llm-cost-meter and trAIce, his AI cost-and-margin analytics platform.
Shmulik is an AI Lecturer at Reichman University and a speaker at international conferences including AI4 and GITEX. His focus throughout is the unglamorous engineering that makes AI reliable — and affordable — enough to trust with real systems and real money.