Simon Jones is an industry Analyst Relations Strategist, Mentor and Managing Partner at Destrier, where he empowers global technology vendors to maximize their influence with industry analysts and elevate their market position through strategic, trust-based relationships.

Simon works with Analyst Relations leaders at global software, enterprise tech firms, outsourcers and telcos to refine their AR strategies that ensure innovation stories resonate with top analyst firms, including Gartner, Forrester, IDC and the new wave of analyst influencers such as Futurum and Moor Insights.

His advice is sought after by Analyst Relations industry leaders, especially around market shifts and disruption. His thought leadership challenges conventional models and advocates for applying data-driven, scientific approaches to inform business decisions and influence outcomes.

With more than two decades of leadership in AR, Simon has guided executives and teams to:

• Craft impactful analyst-facing narratives that shift market perception
• Transform AR from a reactive communications function to a growth driver
• Rethink their approach to improved placement and visibility in flagship analyst reports (e.g., Gartner Magic Quadrant, Forrester Wave)

In addition to hands-on client work, Simon is a mentor and coach helping AR professionals sharpen their executive presence and influence skills.

Simon publishes regularly on thought leadership topics, including analyst relations strategy and science, voice of the customer (VoC) data, and enterprise reference best practices.