Pete Simpkins
M365 Modern Workplace | MN365 Board Member | MGCI Regional Leader | Business Applications Architect at Omni Workspace
Minneapolis, Minnesota, United States
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Pete Simpkins is a seasoned technology advocate with over a decade of experience leading company-wide technology change management and adoption efforts. Currently serving as a Business Applications Architect at Omni Workspace, Pete specializes in streamlining business processes, enhancing user experiences, and fostering creativity across all organizational levels.
With a background in Architecture and Commercial Real Estate, Pete brings a unique perspective to technology integration, focusing on merging physical and digital workspaces. He combines his design background with technical expertise to drive technology adoption, support digital collaboration, and strengthen communities. His strategic vision and leadership have been instrumental in implementing and governing Microsoft 365 collaboration tools for thousands of users.
Pete is also a Regional Leader for Microsoft's Global Community Initiative and an active board member of the Minnesota Microsoft 365 User Group, where he manages marketing communications and organizes virtual and in-person events for over 2,400 members. His commitment to community and professional development is further demonstrated through his volunteer work with the Cystic Fibrosis Foundation - Minnesota/Dakotas Chapter.
His passion for sharing knowledge and continuous learning makes him valuable to any conference or event.
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Brand Center Showdown: Real lessons from the field
You’ve seen the Microsoft demos. Now it’s time for the real talk. In this candid and practical session, long-time M365 community pros Diego Silva and Minnesota’s own Pete Simpkins share their experiences implementing SharePoint Brand Center—from the wins to the facepalms.
Through live demos, war stories, and a healthy dose of humor, they’ll break down:
- What worked, what didn’t, and what surprised them most
- How to make Brand Center actually useful in daily M365 life
- Integrating brand images and document templates across Word, PowerPoint, and Clipchamp
- How Copilot interacts with branding assets (sometimes beautifully, sometimes… creatively)
- Tips for keeping users on-brand without forming a branding SWAT team
- What they’d do differently if they had to start all over again
Whether you’re planning your first Brand Center deployment or refining what you’ve got, this session will leave you with a practical blueprint—and some hard-earned wisdom—to guide your own rollout.
2026 Microsoft 365 Community Conference Sessionize Event Upcoming
M365 Twin Cities Sessionize Event
Pete Simpkins
M365 Modern Workplace | MN365 Board Member | MGCI Regional Leader | Business Applications Architect at Omni Workspace
Minneapolis, Minnesota, United States
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