Sinlin Yeo
Head of Product Design from Web3Auth
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Sinlin has over 5 years of experience in Web3 refining usability. She leads a team that supports the launch of multiple NFTs from brands such as: Universal Studios, 100Thieves, Donald Trump’s NFT Collection, Chess.com and also the NFT platform that sold exclusive NFTs from celebrities such as Paris Hilton and Ashton Kutcher. Her Web3 UX thought leadership has been demanded and featured across multiple platforms. Sinlin was a judge as well as a speaker at multiple industry hackathons and events. An avid NFT collector herself, the sky's the limit for NFT and its use cases, only when one put usability at the heart of them. You know Sinlin is an NFT OG when her NFT journey started way back from owning a few CryptoKitties.
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I've Got My NFT, Now What?
Yes NFTs, got a bunch of them, from multiple brands, through airdrops, secondary market and mint. What is next? Have you ever thought about the concept of an NFT’s lifetime value? Many brands out there are excited to launch an NFT to engage their users in a refreshing way. But not all of them succeed. Join me in a session to learn more about maximising an NFT’s Lifetime Value to their owners. Walk away with a solid NFT strategy for your brand as well as a checklist for new NFT owners to understand the best security practices in NFT Ownership.
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