​​​Smriti Jayaraman is a Principal at Corazon Capital, where she partners with early-stage companies redefining how we live, work, and engage as consumers. With 15+ years of investing and advising across technology, consumer, and retail, from high-growth startups to the Fortune 100, she takes a hands-on, high-conviction approach to backing founders and scaling businesses.

Her work spans key innovation markets, including Chicago, the SF Bay Area, New York, and Los Angeles, and she brings deep expertise in vertical and horizontal investment strategies, high-touch board-level support, and navigating high-growth environments. She’s passionate about investing at the intersection of technology and human behaviour, particularly in finance, nutrition, education, and social engagement.

Before Corazon Capital, Smriti was a founding Principal at Kraft-Heinz-backed Evolv Ventures and a Vice President at Guild Capital, leading Seed and Series A investments in consumer tech, marketplaces, and retail innovation. She began her career at Bain & Company, advising Fortune 100 tech, media, and mobile companies, as well as top private equity firms, on M&A, consumer insights, and product innovation.

She actively supports and advises portfolio companies, including consumer tech/internet companies like BoldVoice, Futurhealth, iAsk AI, CFX Labs, LIfeforce, and Tandem; high-growth consumer brands such as PrettyLitter, Bonobos, Pacas, Nara Organics, Juliet Wine, Doughy, Monica & Andy; and eCommerce and AI-driven infrastructure companies like Laws of Motion, Arta, Bluecore, Better Trucks, and Shoprunner. Smriti has a high-touch approach to investing and works closely with founders navigating growth, product-market fit, and scaling in competitive markets.

Smriti holds degrees from UC Berkeley and an MBA from Harvard Business School. Born and raised in Silicon Valley, she’s a hands-on foodie, a cinema and theater junkie, and now calls Chicago home with her husband and three kids.