Sophia Ahuoyiza Abubakar
Software Engineer & Product Manager
Abuja, Nigeria
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Sophia Ahuoyiza Abubakar is a visionary software engineer and product manager with robust experience building scalable solutions and leading software teams to achieve set goals and objectives.
She’s a Software Engineer at QuantumX Ventures (An ai Ventures Lab), Technical Product Manager at Bolt EU, and Founder of Tabî Academy an innovative edutech company is re-designing tech education in Africa.
She has successfully managed technical teams at Daabo Inc, Tabî and ADA efficiently with visible measurable impact through steady growth and significant milestones.
She is equally passionate about active community participation through open-source contribution, mentoring and tutoring across several tech communities globally. She currently contributes to Code First Girls (CFG UK) As a lead full-stack Instructor.
She is an avid learner and would jump on any opportunity to learn something new and go out of her way to find solutions to problems.
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Predictive Analytics for Product Management with Google Analytics 4 and BigQuery
Abstract
Predictive analysis is an important but underutilised skill in product for product managers and software developers. The product's success is hinged on proper analytics that aid product and business intelligence.
We can achieve this by leveraging Google Analytics 4 (GA4) and BigQuery. In this concise session, we'll explore how to integrate GA4 with BigQuery, build predictive models using BigQuery ML, and turn data insights into actionable strategies for product management. Attendees will gain practical knowledge on optimising product performance through data-driven decisions.
Workshop Overview
This session will provide a focused guide on using GA4 and BigQuery for predictive analytics in product management. Participants will learn how to set up GA4 and BigQuery integration, prepare data, and create predictive models using BigQuery ML. We will cover the essentials of translating model results into actionable product strategies, highlighting real-world applications and best practices.
Key Takeaways:
- GA4 and BigQuery Integration: Learn to integrate GA4 with BigQuery seamlessly.
- Building Predictive Models: Understand the basics of creating predictive models using BigQuery ML.
- Actionable Insights: Discover how to apply predictive analytics to enhance product management and, invariably, product growth & success.
Tools:
- Google Analytics 4 (GA4)
- Google BigQuery
- BigQuery ML
Target Audience:
- Product Managers
- Data Analysts
- Software Developers
- Technical Project Managers
- Business Intelligence Professionals
Session Format:
- Introduction and Overview of Predictive Analytics (2 minutes)
- GA4 and BigQuery Integration Basics (3 minutes)
- Building a Simple Predictive Model (5 minutes)
- Applying Predictive Insights in Product Management (3 minutes)
- Q&A (2 minutes)
Ije: From Concept to Creation -Validating Ideas and Shipping Fast
Embark on a transformative journey (Ije) into the realm of ambitious tech ideas. In this short workshop, we will explore the process of bringing ideas to life quickly and efficiently, emphasizing the crucial steps of idea validation and rapid deployment. Our focus will be on empowering attendees with the skills and mindset needed to swiftly validate ideas, build prototypes, and ship products that matter.
We'll delve into the art of validating products effectively and shipping fast, empowering African innovators to make a significant impact on the tech landscape.
Workshop Overview:
Rapid Idea Validation
Prototyping and MVP Development
Bootstrapping Fundamentals
UserCentric Design and Feedback Loops
Iterative Development and Deployment:
Product Launch and User Acquisition
Key Takeaways:
- Effective Validation Techniques: Acquire practical skills in validating ideas swiftly and efficiently, ensuring you invest time and resources in viable concepts.
- Rapid Prototyping: Learn to use Google tools for fast and collaborative prototyping, enabling you to iterate and refine your product quickly.
- Lean Build: Master uncomplicated agile methodologies for iterative development and deployment, allowing you to build only what matters to the users.
- Evidence-Driven Decisions: Understand how to leverage data that matters (users adopting and paying for the product) to inform your product decisions and marketing strategies effectively.
Target Audience:
- Entrepreneurs and startup enthusiasts
- Developers, designers, and product managers interested in rapid prototyping and agile development
- Indie Hackers
Sophia Ahuoyiza Abubakar
Software Engineer & Product Manager
Abuja, Nigeria
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