Stefka Peykova Krishnan
Co-founder of the Bulgarian Design Council & Autotelic Design Strategist
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Stefi P. Krishnan is a co-founder of the Bulgarian Design Council and a Principal Product Designer at eHealth NSW, working within Australia’s largest public health system. Her work sits at the crossroad of design, co-creation, systems, futures and responsible AI innovation in complex, high-stakes environments where trust, inclusion, and public value matter deeply.
She previously led the end-to-end design of a precision medicine platform for the Children’s Cancer Institute that supported clinical decision-making and was recognised with Best in Class for Service Design at the Australian Good Design Awards.
In the age of AI, Stefi is especially interested in upstream design: design as a strategic practice for navigating ambiguity, consequence, and institutional change. Her current work investigates how interfaces shape human behaviour, how AI changes decision-making, and how design can protect dignity, context, and meaning in systems increasingly optimised for speed.
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