Steve Copeland started where most MSPs start — working out of his trunk, saying yes to everything, grinding 80-hour weeks. He built Manage My IT into something real, something valuable, something he could sell.
So he sold it. And then he walked away for eight years.
When he came back to the industry, he wasn't nostalgic. He was curious. After enough distance to see clearly, one question kept nagging: "What actually separated the clients who trusted us completely from the ones who left at the first opportunity?"
The answer became "The 3AM Test for MSPs" — a framework for building partnerships worth trusting when everything's on fire. It's not theory. It's a synthesis of every failure, every 3AM call handled badly, every client relationship that could have survived but didn't.
Today, Steve is CEO of RYTHMz and founder of AEGITz, lan MSP with a $50K ransomware guarantee backing his philosophy. He puts real money behind his advice because he's already paid the tuition on what doesn't work.