Steve Brooks
Chief Revenue Officer @ Truly SMB. Ex-Pax8 + Former CTO @ Bam Boom Cloud
Nottingham, United Kingdom
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Hi, I’m Steve. I’m Chief Revenue Officer at Truly SMB. We’re a global Microsoft partner, laser focused on helping small businesses get the most of technology, particularly AI and automation.
My role is all about making sure what we sell, and the language we use to talk about it, sounds good to small business owners. We try to talk without jargon, and assume not every small business owner knows the entire Microsoft product set before we speak to them!
Our revolutionary approach at Truly SMB is about business fitness. We call it TrulyFIT. We work with a customer to understand their long term goals, and then our ‘programs’ and ‘workouts’ help break these down into achievable chunks. This delivers easy to understand, incremental gains. We cover AI Business Solutions, IT Support & Security and Cloud & AI platforms
I was previously CTO at Bam Boom Cloud, Microsoft's Partner of the Year for Dynamics 365 Business Central in 2019 and 2022, finalists in 2020/2021. We were acquired by Pax8 in 2023. I spent 2 years building out awesome new partner enablement programs for our partners at Pax8, a global tech marketplace.
I'm also an FCA qualified accountant and love geeking out on the latest tech!
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Women in Dynamics: A session for guys
In this session we’ll learn how you can grow your business, recruit top talent, and increase profitability! All that’s needed in return is learning how to take the step from diversity ally to advocate, which is what this session is all about.
Spoken from a male perspective, join Søren Alexandersen (Microsoft) and Steve Brooks (Pax8) as we look at how you can move from being a passive supporter of women in tech to a true advocate.
Now, we’re no experts on this, so this is not a session where we tell you what you’ve been doing wrong. This session is focused on positive change and there’s no time like the present to start this journey.
We will share and reflect on our own missteps made along the way, what we learned, and how we try to do the right things. We also talk about some of the unconscious biases we are all subject to, that often make us unaware of our shortcomings as allies and prevent us from realizing our true potential, individually and as businesses.
The Dynamics industry is not immune from the business challenges of 2023. Market consolidations and inflationary pressures are just some examples of factors forcing best-in-class businesses to constantly reinvent themselves. Taking a more active approach to diversity and inclusion holds a large part of the answers to those challenges. Join us for inspiration on how to take the next step, whether you are a business leader, someone early in your career, or someone wondering how you can do more.
Pax8: Beyond the Horizon - Uncover untapped markets with marketplace partnerships
Unlock your true potential as a Microsoft Partner. Partnering with Pax8 Marketplace can empower your Dynamics 365 business. Gain access to AI tools, industry expertise, a vast network, and ongoing support. Discover real-world success stories and see how this strategic collaboration can fuel your growth!
Bam Boom Cloud’s approach to building customer lifetime value from a high volume base
Bam Boom Cloud are a high volume partner. Built for scale, lower value projects delivered quickly and repeatable. Right? Well…yes, that is right. However, with each of those high volume implementations comes a customer. A customer with their own business, their own business pain points and their own growth aspirations. What happens after they’re live?
We know we love to talk around speed of deployment. We shout (pretty loud!) on LinkedIn about our approach and our methods. But we’ve not shared much about our long term relationship with customers. Do we have high churn? Do we do development work? Do we ever do more than core finance? Short answer to those questions is “no / sometimes / yes” but if you’d like to hear more than that then join this session!
Steve Brooks (CTO) and Julien Chambon (Head of Dynamics 365 Consulting) will talk around the latest developments in our high volume approach, and then what do we do post go live. How do we develop depth of usage with our customers. How do we keep the same mindset around simplicity and time to value, with increasingly complexity of BC functionality? What ISVs do we use and how do we measure customer success?
This session will show what goes on behind the scenes at the Business Central Partner of the Year 2022. We’d love for you to join!
Expert Panel: From BizApps to AI: What It Takes to Become a Microsoft AI Cloud Partner
With Microsoft’s recent announcements reshaping the Dynamics 365 and Power Platform partner landscape, the path forward is clear: partners must evolve from traditional Business Applications implementers to AI-powered “Solutions Partner for Business Applications”. But what does that transformation require?
In this panel discussion, Rick McCutcheon, 12–time MVP and the host of the acclaimed PartnerTalks series, brings together leading voices from the Microsoft ecosystem—partners, MVPs, and Microsoft insiders—to explore the real-world challenges and opportunities of becoming a Microsoft AI Business Solutions Partner.
Drawing on insights from over 270 PartnerTalks episodes and conversations with Microsoft Executives and top-performing partners, this session will unpack:
• The strategic shifts required to integrate AI into your offerings
• How to align with Microsoft’s AI vision and co-sell priorities
• The evolving role of VARS/SI Partners and ISVs in the AI era
• Practical steps to upskill teams, repackage services, and reposition your brand
This session aims to facilitate honest dialogue, share actionable insights, and encourage partners to lead in the AI transformation, rather than follow.
Learning Objectives:
• Understand Microsoft’s evolving expectations for AI Business Solutions Partners
• Identify the key capabilities and mindset shifts needed for transformation
• Learn from peers who are already making the leap into AI
Steve Brooks
Chief Revenue Officer @ Truly SMB. Ex-Pax8 + Former CTO @ Bam Boom Cloud
Nottingham, United Kingdom
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