Sunil Datta Murthy is a seasoned techno-functional leader and PLM Solution Architect with extensive experience in delivering complex, large-scale product lifecycle management (PLM) transformations across global organizations. With a career spanning multiple continents, he has consistently combined deep technical knowledge with strategic business insight to design and implement impactful digital solutions.
Currently serving as a Senior PLM Business Analyst and Solutions Delivery Manager at Trek Bicycle Corporation, Sunil leads a major initiative to replace legacy PLM systems with PTC FlexPLM while driving continuous process and system enhancements. His role involves overseeing system procurement, vendor evaluation, and data migration planning for extensive legacy data repositories. He has architected cloud deployments, integrated CAD and PLM systems, optimized engineering workflows, and implemented innovative data management and compliance solutions. Through his leadership, Trek has successfully modernized its PLM infrastructure to support both engineering and retail operations.
Prior to his current role, Sunil spent over a decade at ITC Infotech, where he worked with prominent global brands such as Nike, Home Depot, and Lacoste. In these engagements, he played key roles in system design, business analysis, integration strategy, and upgrade implementations for FlexPLM environments. He also managed multi-regional deployments, process automation, and data migration for clients in industries ranging from apparel and footwear to engineering and consumer goods.
Sunil’s expertise extends across SDLC, Agile methodologies, data migration, change management, and system integrations using RESTful web services. He is recognized for his ability to bridge technical execution and business vision, ensuring scalable and sustainable PLM ecosystems. His career is marked by strong collaboration with global teams, exceptional analytical skills, and the ability to deliver user-centric, enterprise-level solutions.
An Electronics and Communication Engineering graduate from St. Joseph Engineering College, Mangalore, Sunil continues to advance his professional development through specialized PLM certifications and leadership programs. Fluent in English, Hindi, and Kannada, he is a confident communicator and mentor known for his problem-solving acumen and passion for technology-driven transformation.