Svetlana Kouznetsova (Sveta) is an independent B2B accessibility strategy consultant, published author, and international speaker with more than 25 years of professional experience in design, technology, and accessibility.

Combining her multidisciplinary professional background with her lived experience as a profoundly deaf person, Sveta advises businesses on identifying and addressing gaps between accessibility compliance and real-world customer experiences.

Her expertise spans digital accessibility for customers with various disabilities, deafness awareness for customer-facing services, captioning and transcription best practices for media, and accessibility for in-person, virtual, and hybrid events. She works with business leaders and cross-functional teams to improve accessibility across digital products, services, communications, media, and events.

Sveta emphasizes proactive accessibility strategies, disability awareness, and shared responsibility across business departments. She encourages businesses to recognize that accessibility is an ongoing process that goes beyond compliance.

She is also the founder of Audio Accessibility and author of Sound Is Not Enough. Her TEDx talk explores how quality captioning can expand audience reach and improve business outcomes.

Sveta holds a master's degree in Internet Technology and has spoken at national and international conferences since 2008.