Thomas Ezan
Android Developer Relations @Google
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Thomas Ezan is an Android Engineer. He is currently working in the Android Developer Relations Team at Google. Before joining Google he spent 6 years in Lyft’s Growth team and worked at Pocket and Eventbrite. He is currently based in Seattle, WA.
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Experimentation at scale: fuel your application’s growth through A/B testing
As an Android Engineer in the Lyft Growth’s team, my role is to develop features and pieces of infrastructure the will grow the audience of the app.
In this talk I want to cover:
- A/B testing 101
- How to implement an A/B testing framework (or integrate with existing an solution if you don’t want to build it from scratch)
- Identify growth opportunities in your app (1. funnel definition, 2. funnel optimization)
- Pitfalls of A/B testing:
- Statistical significance,
- Novelty effect,
- Overexposure / Underexposure,
- Proper targeting for the correct sample size
This talk targets: Android/iOS engineer interested in Growth but also potentially Product Managers and CEOs
Experimentation at scale: fuel your application’s growth through A/B testing
As an Android Engineer in the Lyft Growth’s team, my role is to develop features and pieces of infrastructure the will grow the audience of the app.
In this talk I want to cover:
- A/B testing 101
- How to implement an A/B testing framework (or integrate with existing an solution if you don’t want to build it from scratch)
- Identify growth opportunities in your app (1. funnel definition, 2. funnel optimization)
- Pitfalls of A/B testing:
- Statistical significance,
- Novelty effect,
- Overexposure / Underexposure,
- Proper targeting for the correct sample size
This talk targets: Android/iOS engineer interested in Growth but also potentially Product Managers and CEOs
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