Thor Ernstsson helps the world’s largest companies cut through AI hype and adopt innovation effectively and responsibly. With over twenty years applying AI and behavioral science to human decision-making, he has led more than 20,000 enterprise experiments, built products used by hundreds of millions of people, and founded companies acquired by UnitedHealthcare and DISQO.

For over 20 years, Thor has worked on understanding how people make decisions, validate critical assumptions, and build organizations that thrive on curiosity.
Thor founded several companies, including Feedback Loop, a consumer insights and rapid testing platform acquired by DISQO; Rally Health, an AI-driven patient engagement platform acquired by UnitedHealthcare and integrated into its multi-billion-dollar digital health ecosystem; and most recently, ArcticBlue AI.

Recognized as a leading voice on innovation and enterprise experimentation, Thor helps executives cut through hype and embed learning into strategy. With extensive speaking experience, he has delivered keynotes, workshops, and panels for executive audiences worldwide.