Tijana Selak (MSc., P.Biol.) is a biologist, science communicator, and the Wildlife Campaigns & Advocacy Manager at The Fur-Bearers, an animal protection organization involved in conservation, research, advocacy, and education. Her graduate research explored how language and framing influence public attitudes toward urban wildlife, using Calgary as a case study to analyze cross-sector communication trends. Specializing in environmental education and public engagement, her work bridges research, advocacy, and storytelling to promote coexistence and compassionate conservation.