Tom Pike
COO
Actions
Tom Pike is COO at Yavrio, the fintech for ERP best known for bringing bank connectivity to Microsoft Dynamics. Before entering the Microsoft ecosystem, he spent eight years at Accenture, delivering complex, large-scale transformation programmes for global clients.
In the past two years, Tom has helped scale Yavrio into one of the fastest-growing global businesses in the Microsoft Dynamics space, now working with over 150 partners worldwide. His focus spans go-to-market strategy, partner collaboration, and building scalable, high-trust relationships that drive real commercial impact.
Passionate about in-person connection, Tom travels globally and meets hundreds of partners face to face each year – giving him a grounded, real-time view of what’s working across the channel.
Links
B2B Is Not an Excuse to Be Boring: 10 Marketing Moves Microsoft Partners Should Steal from B2C
Most Microsoft partners play it safe with B2B marketing - long whitepapers, jargon-heavy messaging, and campaigns no one remembers. Meanwhile, B2C and D2C brands are out winning attention, building emotional connections, and driving demand through bold, creative moves.
The gap is only growing.
70% of B2B content goes unused, and 80% of buyers now expect a B2C-style experience - fast, personal, and emotionally engaging. Only 5% of B2B buyers are in-market at any one time, which means brand recall matters more than ever.
This session shows Microsoft SI's and ISV's how to break out of the “safe but forgettable” playbook - and apply proven tactics from the innovative B2C marketing world to cut through the noise and drive results.
You’ll leave knowing how to:
- Build a brand people remember, trust, and want to buy from
- Launch campaigns that spark inbound leads and sales conversations
- Inject energy, creativity, and confidence back into your marketing
If you're ready to stop going through the marketing motions and start standing out, this is the session for you.
Yavrio | Next-Gen Banking and Payments: Unlock a New Phase for Business Central
Fintech experts, specialising in international open banking and payment rails, are set to reveal how these cutting-edge technologies are transforming the game for Business Central.
Updated rules in the EU, UK, US and further afield are changing the banking landscape, and clients can do more than ever before with live embedded banking and payments. With live banking now a reality for ERP, data is being unified for the first time.
While others are stuck using outdated banking methods like unsecured file exports or historic SFTP approaches the BC community is waking up to the game-changing power of fintech. Adopting modern embedded solutions to unlock real-time data is the only path forward for those ready to break free from legacy limitations.
Sure, you're already great with BC, so why not let fintech take your offering to the next level?
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top