Dr. Toni Shub is an Affiliate Professor of Teaching & Learning in the Simmons School of Education and Human Development at Southern Methodist University since 2023. She is excited to engage in research activities including joint pursuits with SMU faculty and work toward collaborative presentations and grant proposals in the areas of K-12 professional learning, continuous improvement, data-informed decision making, gathering and using whole-child data including student voice to inform instruction, evidence-based instruction, AI-enabled education technology, instructional coaching, co-design, and learning sciences. As an affiliate faculty member of the department, she looks forward to engaging in academic endeavors that further the mission of the department and program.

Dr. Shub is the CEO of QoreInsights, Inc. and Pathways for Learning Products. She is leading the innovation and development of the Classroom Education Plan (CEP), an AI-enhanced tool designed to place real-time, research-driven data directly into educators' hands. Leveraging cutting-edge decision-intelligence models, CEP offers customized strategies derived from analysis of comprehensive, real-time classroom data. This innovation ensures that instruction is not only responsive but also adaptive to the holistic needs of every student, teacher, coach and administrator. By focusing on the "whole child," the CEP transcends traditional academic metrics, championing a more comprehensive and equitable understanding of students' current needs, as well as the impact of evidence-based instructional strategies through easy to implement and monitor continuous improvement cycles. She is also the developer of the patented Grotto Grip® and RediSpace® Notebook Paper, which are currently distributed internationally.

In addition, as an Early Learning Consultant from 2007-2016, she developed the Mead® Writing Fundamentals line, which were distributed in mass market in stores such as Target and Wal-Mart. From 1998-2018, Toni owned and operated a pediatric occupational therapy clinic. She is an international speaker focusing on high-impact factors and strategies for teaching and learning, and mitigating bias in AI-powered EdTech.