Tori English
RSPCA QLD - Marketing Manager
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With a decade of experience in the charity sector, Tori combines a passion for animal welfare with a strong digital mindset to deliver impact as Marketing Manager at RSPCA Queensland. She leads a talented digital team driving the organisation’s digital transformation, data-led decision-making, and marketing automation to strengthen community connection.
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Old dogs, young pups & smart machines: A real fundraisers’ AI journey
What happens when a Boomer, a Gen Xer, and a Millennial spend six months using AI in real fundraising jobs? A hands-on, honest, and unexpectedly fun masterclass. In this practical session, we’ll share our live AI journey—from clueless prompting to building real tools that saved time, improved donor interactions, and informed smarter decisions. No hype, just results.
Attendees will bring laptops and build useful tools on the day: AI thank-you assistants, donor meeting summarisers, follow-up email generators, and more. We’ll cover what worked, what didn’t, and how to avoid common fundraising AI pitfalls.
No tech skills needed. We’ll prep you in advance (with both free and paid AI tool options). On the day, you'll get a practical info pack: a jargon-free glossary, smart prompt tricks, an AI policy starter kit, and tips for ethical, transparent use.
Whether you’re from a small nonprofit or a large team—skeptical or curious—you’ll leave with working tools, clear next steps, and the confidence to use AI in fundraising, with humans firmly in control.
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