Travis Jordan
Higher education brand strategist turning strategy into systems that scale
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A senior marketing and communications executive with more than a decade of experience leading brand, enrollment, and storytelling strategies across higher education and public-sector organizations. He has served as VP of Marketing and Communications at Miami Dade College and Chief Marketing and Communications Officer at Western Carolina University, where his leadership helped drive the third-largest freshman class in the university’s history. Travis has also held senior roles with Enterprise Florida and the Florida Department of Education, leading nationally recognized branding and workforce campaigns.
When Brand Guidelines Aren’t Enough: How to Build a Brand System Campus Partners Actually Use
Higher ed brands often fail not because of weak strategy—but because they’re too complex to use. This session shares how Oxford College of Emory University built a practical, scalable brand system using sub-brand guidelines and messaging playbooks that campus partners actually adopt. Attendees will learn how to move beyond brand “rules” toward brand enablement that drives consistency, clarity, and confidence across all channels.
Travis Jordan
Higher education brand strategist turning strategy into systems that scale
Actions
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