Speaker

Tsvetelina Lazarova

Tsvetelina Lazarova

Senior Product Designer, Design Lead

Amsterdam, The Netherlands

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Tsvetelina is a multidisciplinary designer and illustrator, with over a decade of experience in cultivating innovative products, leading design teams, and optimizing design processes for companies as diverse as Uber, Booking.com, Falcon.io and MentorMate. Her work has always been focused on empowering teams to create meaningful products and services, in order to have a positive impact on the end-user.

Tsvetelina is keen on leadership, innovation and applying effective design methods within upstream/downstream teams, in order to increase productivity. Currently, as part of Booking's Attractions team, she focuses on elevating the post-booking experience for attractions users while skilfully navigating intricate challenges posed by consumer demands.

Area of Expertise

  • Business & Management
  • Arts
  • Information & Communications Technology
  • Media & Information

Topics

  • Design
  • Product Design
  • Design Thinking
  • UX Design
  • User Experience Design
  • UI/UX Design
  • Software Design
  • Design Leadership
  • Customer Centered Design
  • Design Patterns
  • Design Sprints
  • Responsive Design

Tsvetelina Lazarova

Senior Product Designer, Design Lead

Amsterdam, The Netherlands

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