Vanessa Bernardino
Senior Brand Strategist, Design Centre of Excellence, TELUS
Vancouver, Canada
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Vanessa Bernardino, Senior Brand Strategist in the Design Centre of Excellence at TELUS, partners with cross functional teams between, Marketing, Designers, Content practitioners to deliver memorable brand experiences and storytelling. She holds a B.A in Communications and earned her expertise in Branding throughout her 18 year career in a hybrid history of working with and for creative agencies and client side.
Currently, outside her job love, she flexes her off time jamming with her 2 daughters to a highly curated 90s hip hop Spotify playlist and keeping them fresh with creative through washable paint projects.
Area of Expertise
Topics
Evolving a design system beyond a “system”
If you think that design systems are built to drive consistency through components and boost design productivity, it’s time to unlock the beyond and rethink your approach to the product, rethink creative processes, and rethink your design culture.
Earlier this year, Canadian telco giant and digital solutions company, TELUS launched their new design system, Allium. Through it’s creating, Allium quickly became more than a design system and powerfully transformed brand storytelling by design into a scalable and hype-able product and culture.
Vanessa Bernardino
Senior Brand Strategist, Design Centre of Excellence, TELUS
Vancouver, Canada
Actions
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