Varun Poladiya
12+ Years in B2B Marketing across AdTech, EdTech, IT and AI. Helping B2B Businesses to leverage AI for intent-driven lead generation
Rājkot, India
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Varun Poladiya is a tech marketer with 12+ years of experience across AdTech, EdTech, IT and AI. He started his career as an intern at Google, then worked at Media.net (Directi) helping publishers like Ookla Speedtest, MSN, VentureBeat, Reuters and others to increase their revenue from ad inventory, co-founded EduTronics and taught coding and robotics to 4000+ students and educators across India, Malaysia, Singapore and UAE and then joined navan.ai to lead marketing for AI products and solutions. He has taught vision AI development to 1500+ students and developers across India, Malaysia, Singapore and Vietnam.
He has recently founded FIRE with Founders where he helps B2B tech companies to build distribution as a moat. He is also one of the organizers at GDG Cloud Rajkot.
Contact: +918655482220 / varun@firewithfounders.com
Area of Expertise
Topics
Using Gemini & AI Studio to build a Lead Gen Engine for B2B Tech Businesses
Agenda:
1. What are intent signals
2. Why are intent signals important in B2B marketing and lead generation
3. How lead gen used to happen before AI vs. now, with the use of AI.
4. Hands-on: Building a motion on Gemini to get in-market intent-driven B2B leads for each business on a recurring basis.
5. Hands-on: Using Google AI Studio to build an application which finds and lists intent-driven B2B leads for each business which can be used by internal marketing/business development teams within the business every day.
That's the overall outline. The topics can be removed/modified/added based on the available time and audience segments. Ideal audience would be B2B business founders of startups, SMEs and marketing leaders of large enterprises.
No coding required!
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