Vasu is a Senior Software Engineer at Amazon Ads with over 10 years of experience building large-scale distributed systems, AI-driven applications, and advertising technology infrastructure. He architects ad serving systems that handle millions of requests across Prime Video, live sports, and digital out-of-home platforms, implementing IAB specifications and developing capabilities like programmatic guaranteed deals, share of voice, and real-time bidding. His passion for innovation spans AI, computer vision, and agentic systems—having built computer vision tools for content classification at Prime Video, developed MCP servers for workflow automation, and created Pause Ads, a hackathon idea that became a live product serving millions. His journey began at the University of Florida, where he built CPR.VR, a healthcare VR application for teaching CPR. He leads and mentors 15 engineers, contributes to IAB Tech Lab working groups shaping industry standards, and writes about distributed systems, ad tech, AI, and software architecture. He believes in sharing knowledge and helping engineers build systems that scale.