Vietanh Nguyen is a Principal Design Engineer at Uber currently leading the Plugin Squad team which shapes workflows between Uber’s designers and engineers. Before Uber, he spent 10+ years running product excellence initiatives and launching products end-to-end at Material Design, Google Store, Google Play, Microsoft Research Asia, and IBM. He got his Master’s degree in Human-Computer Interaction and Bachelor in Computer Science from MIT '11, '10. He has been defining the meaning of UX in the Vietnam industry via his interactive blog at www.uxlagi.com . Outside of work, he has engineered Vietnamese typography on Google Fonts at https://fonts.google.com/?query=Vietanh, written design articles, drew monograms, and made board games at www.naboardgames.com