I’m a strategist and entrepreneur who has spent 15 years building in early-stage environments, from founding my own venture to being part of founding teams across culture, design, ​and ​ecommerce.​ I use design as a tool - to ask better questions that drive decisions for impact.

I’ve built a bridge career that balances strategic clarity with execution depth, and in translating complex ideas into human-scale experiences. I've done this across contexts - producing immersive performances, designing community engagement approaches for impact organisations, building cultural infrastructure anchored in diversity, and leading product and creative strategy balancing value, quality and access.

My approach is grounded in curiosity, collaboration, and a constant drive to innovate - be it for profit or purpose.

I’m an alumna of the School of Planning and Architecture, a closeted artist and an open water swimmer.

*Hopefully by the time we may need to publish this, I would be able to additionally claim the title of a channel swimmer :)