As an Agency Manager of UX at Perficient, I bring over 20 years of experience transforming complex systems into intuitive, data-rich experiences. My work bridges cutting-edge technology with inclusive, human-centered design, ensuring innovation is both technically powerful and emotionally resonant. I’ve led enterprise initiatives that integrate multi-system data flows, applied game theory to data visualization, and developed scalable architectures aligned with real user needs.

My expertise spans information architecture, UX strategy, systems interaction, human factors, and data visualization. I’ve worked across industries including finance, healthcare, manufacturing, automotive, energy, and education, consistently delivering solutions that balance business goals with user expectations.

I believe UX strategy is a catalyst for transformation. By guiding cross-functional collaboration and focusing on authentic user needs, I help teams move beyond surface-level design to create meaningful, scalable experiences. This approach enables design to disrupt the ordinary—delivering innovative solutions that drive adoption, loyalty, and long-term impact.

I lead enterprise-scale digital transformation initiatives that simplify complexity and enhance user engagement. My work centers on designing scalable portals that unify fragmented systems, architecting intuitive information structures, and developing data visualization solutions that turn raw data into actionable insight. I bring a strategic, research-driven approach to every engagement—translating business requirements and user needs into cohesive frameworks that streamline workflows, support cross-functional alignment, and deliver measurable impact across organizations.

My design philosophy is rooted in empathy. It allows me to navigate complex objectives while creating space for inclusive collaboration and meaningful user relationships. My goal is to elevate the role of information architecture as a strategic discipline. It not only organizes content but also orchestrates meaningful, transformative experiences that empower users and drive organizational impact.