Wouter De Bruycker
SEO Strategist & Evangelist
Lede, Belgium
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Wouter De Bruycker is an SEO expert with professional experience in the industry since 2009. He graduated with honors in Graphic & Digital Media and first worked as a web developer and digital strategist before - armed with this technical knowledge - diving further into Search Engine Optimization.
SEO is one of his professional passions, as shown by the fact you'll often find him at national and international conferences where he likes to share his knowledge and cases with an audience. He has spoken about SEO at events such as the Digital Content Marketing Congress, Ondernemen In Vlaanderen, SEO Vibes on Tour, SEO Benelux, DrupalCamp London, DrupalCon Amsterdam and DrupalCon Prague.
In his spare time Wouter co-founded a small craft beer company called "René" and enjoys watching (and endlessly debating) movies.
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From SEO to GEO: What Changes, What Doesn’t
Generative Engine Optimization (GEO) is quickly becoming the new buzzword. In this session, we take a step back from the hype.
Drawing on over 15 years of hands-on SEO experience, I’ll separate myth from reality and show what actually changes in the shift from traditional search engines to AI-driven answer engines, and what fundamentally stays the same.
We’ll explore:
- The biggest misconceptions about GEO
- Where AI search truly impacts visibility and traffic
- Why technical foundations and high-quality content matter more than ever
- The significant overlap between SEO and GEO
- Practical adjustments that make sense
Rather than chasing the latest acronym, this talk provides a clear view for navigating AI-powered search with confidence.
Whether you're a marketer, strategist, developer, or product owner, you’ll leave with a grounded understanding of how to evolve your search strategy without overreacting to the noise.
Because in the end, GEO isn’t a replacement for SEO. It’s an evolution.
DrupalCon Rotterdam 2026 Sessionize Event Upcoming
SEO Vibes on Tour
Session: "SEO in 2030"
SEO Benelux meetup
Session: "SEO in 2030"
DrupalCon Prague
Session: "The Soudal Story: An Entire Project Lifecycle Case Study of a Global Multi-Market Platform"
Drupal Dev Days
Session: "Drupal SEO Pitfalls and How To Avoid Them"
DrupalJam Netherlands
Session: "Drupal SEO Pitfalls and How To Avoid Them"
DrupalCon Amsterdam
Session: "Drupal SEO Pitfalls and How To Avoid Them"
Digital Content Marketing Congress
Session: "Technical SEO 101 (& 102)"
Digital Marketing Belgium Day
Session: "Today is Yesterday's Future: SEO in Evolution"
Wouter De Bruycker
SEO Strategist & Evangelist
Lede, Belgium
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