Yamileth Jaramillo
Cofounder/CMO of COLOR Co., Cultural Innovation Architect
Cofundadora y Directora de Marketing de COLOR Co./ Arquitecto/a de Innovación Cultural
Atlanta, Georgia, United States
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Yamileth Jaramillo's journey spans from Panama City, Panama, to her impactful presence in Atlanta's creative landscape. She began organizing events in high school, refining her expertise in experiential initiatives. From freelance writing to diverse marketing roles, including digital marketing and influencer management, and marketing strategist, she displayed a talent for creating movements and memorable experiences. As COLOR Co.'s Co-Founder and Chief Marketing Officer, she has utilized her experience in shaping startups and propelling brand growth for major entities such as A3C Music Festival and Atlanta Influences Everything. Her leadership established pivotal marketing partnerships, especially for Atlanta's creators of color. With 15+ years in event production, marketing, and community engagement, Yamileth excels in intersecting often siloed industries, silently shaping the city's cultural fabric. Leveraging her background in technology and innovation, she is currently working on her commercial real estate project coined a Sustainable Development Zone (SDZ), applying a team’s diverse skills to revolutionize multiple industries. As co-founder and CMO of COLOR Co., she continues to drive growth, forging meaningful connections and employing technology to be the catalyst to leaving a lasting impact on Atlanta's cultural landscape.
El trayecto de Yamileth Jaramillo se extiende desde la Ciudad de Panamá hasta su impactante presencia en el panorama creativo de Atlanta. Comenzó organizando eventos en la escuela secundaria, perfeccionando su experiencia en iniciativas experienciales. Desde escritura independiente hasta diversos roles en marketing, incluyendo marketing digital y gestión de influencers, además de estratega de marketing, demostró talento para crear movimientos y experiencias memorables. Como cofundadora y Directora de Marketing de COLOR Co., ha empleado su experiencia en el desarrollo de startups y el impulso del crecimiento de marcas importantes como A3C Music Festival y Atlanta Influences Everything. Su liderazgo estableció asociaciones de marketing fundamentales, especialmente para los creadores de color de Atlanta. Con más de 15 años en producción de eventos, marketing y participación comunitaria, Yamileth destaca al interseccionar industrias a menudo aisladas, moldeando silenciosamente el tejido cultural de la ciudad. Aprovechando su formación en tecnología e innovación, actualmente trabaja en su proyecto de bienes raíces comerciales denominado Zona de Desarrollo Sostenible (SDZ), aplicando diversas habilidades del equipo para revolucionar múltiples industrias. Como cofundadora y Directora de Marketing de COLOR Co., continúa impulsando el crecimiento, forjando conexiones significativas y utilizando la tecnología como catalizador para dejar un impacto duradero en el panorama cultural de Atlanta.
Area of Expertise
Topics
Transformative Collaboration: Redefining Communities through Social Innovation and Technology
Yamileth Jaramillo, serving as a social innovation architect, has been a part of the creation of several innovative technologies and cultural agencies such as Spendefy, Snake Nation, and Atlnata Influences Everything to name a few. Now in the building of her business COLOR Co and building her first mix use commercial real estate development, she has a wealth of knowledge about the intersection between culture, real estate, policy and technology. Through her profound insights and experiences, Jaramillo addresses the critical necessity for constructive coexistence by catalyzing human relations transformation.
She emphasizes the vital role of a structured system that houses essential resources, propelling significant advancements. She navigates the evolving landscape, emphasizing the profound effect of culture on real estate, which in turn is shaped by civic policies, all of which are evolving through technological advancements. The session transcends traditional barriers, advocating for cohesive, inclusive strategies that resonate across industries, driving positive change in communities. Jaramillo advocates for a paradigm shift, highlighting the necessity of recognizing mutual interdependence among individuals and industries.
By spotlighting the interconnectedness of culture, real estate, civic policy, and technology, she urges the audience to embrace transformative collaborations that transcend conventional boundaries, heralding an era of more cohesive, equitable community development. Yamileth challenges the conventional silos and promotes an ecosystem where resources are shared, amplifying collective progress. This approach creates an enabling environment for a more unified, cohesive society, underscoring the collective need for one another to thrive and prosper.
Would like to include Jay Bailey, CEO of the Russell Innovation Center for Entrepreneurs into this session, but forgot to include him in the speakers. His email is jmbailey@russellcenter.org.
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