Yeasha Sobhan is the vice chairman of Safwan Bashundhara Global (SBG) and Bashundhara Paper Mills Ltd., two of the most progressive divisions within the Bashundhara Group. Through her strategic leadership, these businesses have become key contributors to Bangladesh’s industrial growth. Yeasha has led major expansions in product lines, introducing a wide variety of paper, tissue, and hygiene products that meet modern consumer needs while supporting sustainable and responsible manufacturing practices across all operations.

Her leadership approach is grounded in empathy, diversity, and collaboration. Yeasha believes that empowering people and fostering inclusivity are essential to building lasting success. She is known for her resilience, clear communication, and thoughtful decision-making. These qualities have helped her navigate complex challenges and inspire her teams to perform with purpose and passion. Her authentic leadership style continues to shape an organizational culture that values both performance and people.

Throughout her career, Yeasha has overseen marketing, operations, and production for multiple strategic business units. Her ability to align strategic planning with execution has propelled steady business growth, positioning SBG and Bashundhara Paper Mills as leaders in eco-friendly paper solutions. Under her guidance, the companies have achieved significant expansion and customer loyalty, reinforcing their reputation as trusted household brands in Bangladesh.

In recognition of her achievements, Yeasha received the Bangladesh Women Leadership Excellence Award in 2018. The honor highlighted her strategic vision, business leadership, and unwavering dedication to advancing women in industry. Her accomplishments serve as a powerful example for aspiring female leaders who strive to make a lasting impact through integrity and perseverance.

Under Yeasha’s direction, Bashundhara Paper Mills Ltd. has achieved key certifications, including ISO 9001:2015 and FSC-CoC, reflecting its commitment to quality and sustainability. The company operates state-of-the-art facilities equipped with modern Effluent Treatment Plants that ensure responsible water management and environmental safety. Her initiatives reflect her deep commitment to sustainable industrial development in Bangladesh.

Beyond her corporate responsibilities, Yeasha Sobhan actively supports social causes through the Bashundhara Special Children Foundation. Her initiatives, including the Bashundhara Tissue Autism Awareness Campaign, promote inclusion, compassion, and understanding. Through her dedication to both business excellence and community well-being, Yeasha continues to embody the essence of purposeful leadership in modern Bangladesh.