Yi Huang
Marketing Executive
London, United Kingdom
Actions
I am a dynamic professional with a strong background in marketing and customer service. My career spans diverse roles in leading tech companies in China, including SMOORE, Baidu, JD.COM, and NetEase, where I honed my expertise in client relationship management, market research, and digital content creation.
I hold an Masters Degree in Applied Linguistics from University College London and a BA in Translation from The Chinese University of Hong Kong, Shenzhen. With fluency in English, Mandarin Chinese, and Cantonese, combined with international experience from summer programs at UC Berkeley and Humboldt University of Berlin, I bring a global perspective to marketing challenges. I am passionate about blending creativity and data-driven strategies to build impactful campaigns and foster lasting client relationships.
Area of Expertise
Topics
Marketing in China: Bilibili
In this session, we'll dive into the dynamic world of Bilibili, one of China’s fastest-growing video-sharing platforms and a favorite among Gen-Z and millennial audiences. This interactive workshop is designed to help marketers and businesses unlock the potential of Bilibili as a powerful marketing channel.
Marketing in China: Douyin
In this session, we'll talk about the secrets to creating engaging, short-form video campaigns that resonate with China's creative and entertainment-hungry users. And we'll compare the differences and similarities between Douyin and its overseas version, Tik Tok.
Marketing in China: Weixin (Wechat)
Beyond messaging—what other functions does this instant messaging App have? We'll discuss personalized marketing, loyalty programs, and seamless e-commerce integration on Weixin.
Marketing in China: Xiaohongshu
In this session, we will talk about how this lifestyle-focused platform, Xiaohongshu, blends e-commerce with community-driven content, and why it’s a must for brands targeting younger, trend-conscious consumers.
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top