Expertise: Higher Education, Hospitality Management, Service Marketing, Tourism and Destination Marketing, Technology and Innovation Management,

Dr. Youcheng Wang is the Dean and preeminent chair professor in destination marketing at the Rosen College of Hospitality Management at University of Central Florida and a fellow of the International Academy for the Study of Tourism. His research and consulting interest focuses on hospitality marketing and management, destination marketing and management, customer relationship management, information search behavior, collaborative strategies, and technology management. He is the author of four books and more than 150 scientific publications. He is the co-editor of Journal of Destination Marketing and Management, and is on the Editorial Board of multiple international academic journals in the domain of hospitality and tourism marketing and management. Dr. Wang has received numerous national and international awards for his excellence in and contribution to research and education. He is a frequent speaker at international conferences and industry forums.

Dr. Wang earned his Master’s from Purdue University and his Ph.D. from the University of Illinois. He is a member of several professional associations including Travel and Tourism Research Association (TTRA), International Council on Hotel, Restaurant and Institutional Education (I-CHRIE), International Society of Travel and Tourism Educators (ISTTE), and Hospitality Financial and Technology Professionals (HFTP). He is also serving on the board of Legacy Pointe at UCF and International Drive Chamber of Commerce.