Željko Obrenović serves as the Chief Architect at AVIV Group and is an internationally recognized expert in software engineering and architecture with over 25 years of experience in the field. He has developed tools such as Sokrates and authored the book "Grounded Architecture." Throughout his career, Željko has held leadership positions at eBay, Adevinta, Incision, Software Improvement Group, TU Eindhoven, and CWI. His work focuses on bridging IT architecture with human-centric, real-world practices.