Boaz Ziniman

Boaz Ziniman

Founder of SpeakUp | Ex-AWS Principal Developer Advocate | Keynote Speaker | Helping Technical Experts Become Influential Speakers

Tel Aviv, Israel

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I make complex technology simple, and I help other engineers do the same on stage. After 30+ years in tech, nine of them at AWS as a Principal Developer Advocate, I’ve spent two decades on stage and given 1,000+ talks, from internal boardrooms to AWS Summit keynotes in front of thousands.

Today I run SpeakUp, where I coach technical speakers and train engineering teams to present their work: a story that holds attention, details that earn trust, delivery that lands. Event organizers bring me in to train their speakers, as Reversim Summit did. I also speak and run workshops on AI-assisted development and Claude Code, and I’m an Official Claude Community Ambassador.

Area of Expertise

  • Business & Management
  • Information & Communications Technology
  • Media & Information

Topics

  • Architecture
  • AI and Cloud Computing
  • AI Agents
  • GenAI
  • Generative AI
  • Agentic AI
  • GenAI for Software Engineering
  • Developing Artificial Intelligence Technologies
  • Architecture of Web-Apps
  • AWS Architecture
  • AWS Architect
  • Cloud Containers and Infrastructure
  • AI & ML Architecture
  • Serverless
  • Serverless Security
  • AWS Cost Optimization
  • Amazon Web Services
  • Web Development
  • Information Technology
  • Information Security
  • AI & ML Solutions
  • DynamoDB
  • AWS Lambda
  • Application Modernization
  • Autonomous Agents
  • Autonomous Systems
  • public speaking
  • Technical Storytelling
  • Public Speaking & Storytelling in Tech.
  • Developer Relations
  • Claude Code
  • Anthropic

It's All One Loop: A Field Guide to Claude Code's Building Blocks

You've met them all: Skills, subagents, MCP, hooks, CLAUDE.md, rules, permissions, plugins. And every time, you've guessed which one to reach for. The docs explain each on its own, never how they relate, so we treat them as rivals and pick wrong.

Leave this talk with one mental model that ends the guessing. The whole trick: everything Claude Code does is a single loop, and every building block is just a different place you plug into it. See the loop once, with a real example for each block, and you stop memorizing eight tools and start reading one map, including the single distinction that settles most "which one do I use?" questions on the spot.

You'll also catch the gotchas the docs skip over, the ones that quietly cost you an afternoon, and walk out with a one-page cheat-sheet you can use the same day.

A 30 to 45 minute talk.

Audience: developers already building with Claude Code who keep hearing about Skills, Agents (subagents), MCP, hooks, CLAUDE.md and plugins, and cannot place them against each other.

The one thing they should leave with: these are not competing tools you pick between. They are composable layers, and each one answers a different question. Once you know the question, you know which one to reach for.

The Engineering Job Is Changing. Are You?

The way we build software is shifting faster than most teams realize, and the gap between using AI well and getting burned by it is wider than it looks. We share a clear-eyed view of where developers really stand in 2026, a framework for navigating the shift, and hard-won lessons from real projects.
The skills that made you valuable yesterday may not be the ones that keep you there.

Improving Your Technical Content Delivery

Engineers are the sharpest BS detectors in the business. One “revolutionary” and they stop believing the rest. One wrong number and every other number is suspect. No tension, and there’s no reason to look up from the screen.

This talk is the method behind 1,000+ talks, in three pillars: Narrative, a story that holds attention; Precision, details that earn trust; and Performance, delivery that lands. Each comes with techniques you can apply to your next talk, from the opening line to the last slide.

For speakers at every level and for teams who present their work, from the boardroom to the main stage. A 45-minute talk, also available as a hands-on workshop.

Boaz Ziniman

Founder of SpeakUp | Ex-AWS Principal Developer Advocate | Keynote Speaker | Helping Technical Experts Become Influential Speakers

Tel Aviv, Israel

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