Zoe Faircloth
Co-Founder of Crypto Girls Club
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Zoe is a pioneering web3 marketer and co-founder of crypto girls club.
With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based digital asset exchange. Zoe was also in charge of marketing strategy at German crypto bank Nuri (formerly Bitwala) and Fidor Bank, one of the first fintechs in Europe to offer bitcoin onramp.
Through founding crypto girls club in 2021, Zoe is a prominent figure in Germany's vibrant Web3 scene. Her mission is to help women propel their careers in Web3 by hosting educational and networking events to over 2000+ women. From this, Zoe recently led and launched the crypto girls club NFT membership collection on Polygon, which unlocks real-life perks such as co-working spaces and conferences.
She is currently building a recruitment tool to encourage diversity in Web3 and sits on the advisory board of Soonami, a venture-fund for DeFi, Web3 & Metaverse.
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How Women-Led NFT Projects are Finding Success in a Male-Dominated Space
NFTs started to hit the mainstream in 2017 with Crypto Punks & Crypto Kitties, however, women didn’t enter the scene with their own women-led projects until 2021. NFTs are a catalyst for change as many women-led projects are finding massive success in a male-dominated space. They are doing this through community-building, ongoing education & giving back to their tribe. In this session, we will dive into how these women-led projects are achieving new heights of success.
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