Barbara Slopko Bekavac
Intuera.eu owner
Velika Gorica, Croatia
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I'm a UX researcher and designer specializing in e-commerce optimization and neuroscience-driven user experience. As the founder of Intuera, I combine UX, CRO, and behavioral science to uncover how people actually think, decide, and trust online.
My work explores how design decisions shape user behavior, influence purchase confidence, and reduce friction across the customer journey. By optimizing cognitive load, clarity, and interaction patterns, I helps brands increase conversions while building long-term trust.
Area of Expertise
Topics
Cognitive Debt: How Bad UX Accumulates Long-Term Cost
Cognitive debt accumulates when products repeatedly ask users to think harder than necessary: to interpret unclear labels, navigate inconsistent flows, recover from preventable errors, or remember information the system could handle for them. Individually, these issues seem minor. Over time, they compound into measurable costs: increased support tickets, longer onboarding, training overhead, higher error rates, lower adoption, and hidden operational inefficiencies.
This talk reframes UX not as visual polish, but as risk and cost management. Through concrete examples from real-world products, we will examine how small design shortcuts translate into long-term organizational friction and how to identify cognitive debt early before it becomes embedded in the system.
Designing Defaults: The Most Powerful Decision You’ll Ever Make
Defaults are not neutral. They quietly determine what happens when users do nothing and in real systems, doing nothing is the most common behavior.
From privacy settings and security configurations to subscription renewals and destructive actions, default states shape outcomes more powerfully than instructions, warnings, or tooltips ever can. They influence trust, risk exposure, adoption rates, and long-term product behavior - often without users realizing it.
This talk explores the psychology and system impact of defaults. Why do users stick with them? When do defaults protect people, and when do they manipulate them? And how can teams design defaults that guide better decisions without removing autonomy or adding friction?
Through practical examples from digital products, we’ll examine how small configuration choices create large downstream effects on user behavior, operational cost, and organizational risk.
Invisible UX: The Interfaces Users Never Notice - but Always Miss
The best UX is often invisible. Users rarely praise what works smoothly but they immediately notice when it fails.
Invisible UX lives in the small, structural decisions that prevent confusion before it appears: clear hierarchy, predictable flows, well-designed defaults, error prevention, consistent interaction patterns. These choices don’t draw attention to themselves. Instead, they remove hesitation, reduce cognitive load, and allow users to stay focused on their goal rather than the interface.
This talk examines how absence becomes a measurable signal of quality. Fewer support tickets. Shorter onboarding. Lower error rates. Higher task completion. When friction is designed out early, products feel “intuitive” - even though that intuition is carefully engineered.
Through practical examples, we will identify the invisible layers of interface design that shape user experience without demanding attention.
Error States Are the Real Product: What UX Reveals Under Failure
When payments fail, data is lost, requests time out, or actions can’t be completed, the interface becomes the system’s true face. Error states are defining moments. They determine whether users feel confused, blamed, anxious or supported and in control.
This talk reframes error handling as a core product responsibility, not a secondary UI detail. We’ll examine how unclear messages, dead ends, and missing recovery paths quietly erode trust and increase support costs. And we’ll contrast them with systems that use failure as an opportunity to reinforce reliability and transparency.
Through practical examples, we’ll explore how messaging clarity, recovery design, and emotional tone influence user perception under stress. Attendees will leave with a structured approach to designing error states that reduce frustration, improve resilience, and turn moments of failure into moments of trust.
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