Erich Archer
Emmy-Award Winning Creative Executive
Boston, Massachusetts, United States
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Erich Archer has spent over two decades in television and media production, combining a deep understanding of storytelling with a forward-thinking approach to technology. An Emmy-winning producer, he has led high-impact projects across film, television, and branded content, always pushing the boundaries of creative storytelling. As the founder of CGA Creative, Erich helps brands integrate generative AI into their content strategies, making high-quality production more efficient and accessible.
His expertise in AI-driven storytelling has made him a sought-after consultant, working with companies across Hollywood, Bollywood, and beyond to navigate the intersection of AI and media. Recognized in The CEO’s AI Playbook by Chuck Bolton, Erich is actively shaping conversations about how AI is transforming creative industries, guest lecturing at Section, Innovating with AI, and Harvard University.
A regular podcast guest, Erich shares insights on the evolving role of AI in content creation, storytelling, and business strategy. As the creator of Smarty Pants AI, an AI ecosystem designed for industry professionals, he is helping companies integrate AI into strategic decision-making.
With AI rapidly changing how content is produced and consumed, Erich’s experience in both traditional media and emerging AI technologies offers a practical perspective for businesses looking to stay ahead. His work focuses on making AI an asset for storytellers, marketers, and creators—helping them produce engaging, high-quality content at scale.
Area of Expertise
Topics
Scaling AI-Powered Storytelling: Fine-Tuning, Prompt Engineering, and Deploying LLMs for Content Cre
Generative AI is rapidly transforming storytelling, branding, and media production, but scaling these AI-powered workflows requires more than just experimentation. In this session, Erich Archer will break down how businesses and creatives are fine-tuning AI models, deploying LLM-powered workflows, and using advanced prompt engineering to create brand-consistent, scalable content.
This talk will focus on:
- Fine-tuning generative AI models (LoRA and custom model adaptation)
- Deploying multi-step LLM workflows for creative ideation, writing, and visual storytelling
- Advanced prompt engineering to control style, consistency, and storytelling structure
- Using AI-generated visuals and motion tools to enhance branded content
- Practical business use cases for AI-driven media, from episodic storytelling to corporate branding
Attendees will gain actionable insights on integrating generative AI into real-world workflows while ensuring creative control, brand alignment, and efficient production cycles.
Key Takeaways
- How to fine-tune AI models for storytelling and branding
- Best practices for deploying LLM-powered workflows in content production
- Advanced prompting strategies for controlling generative AI outputs
- Case studies on AI-driven video, image generation, and branded content
Target Audience
- AI engineers & researchers deploying generative AI in production
- Developers integrating LLMs into creative applications
- Marketing leaders exploring AI-powered storytelling
- Business professionals looking to scale content creation with AI
Scenes from the Future: Generative Storytelling in the Age of Intelligence
AI is no longer just a backend tool for analysis. It’s becoming a front-facing creative partner, capable of shaping the stories brands tell and how they’re told. In this immersive and forward-thinking session, Emmy-winning producer and creative AI strategist Erich Archer explores how generative storytelling is transforming the way content is imagined, produced, and scaled across industries.
Through real-world examples from branded campaigns, docudramas, and experimental content pipelines, Erich reveals how companies are developing unique visual styles, building their own generative workflows, and turning abstract ideas into emotionally resonant stories. These are not one-off projects—they are narrative systems, designed to scale with purpose and precision.
This session is ideal for creative leaders, content strategists, innovation teams, and anyone who senses that AI’s true power lies in more than automation. You’ll learn how to integrate generative tools into your creative process without losing the soul of your message. Erich brings a producer’s eye and a strategist’s mind to the conversation, unpacking how AI can support human creativity rather than replace it.
By the end, you’ll have a deeper understanding of how generative AI can serve not only as a storytelling tool, but as strategic infrastructure, fueling content ecosystems that build trust, drive engagement, and align with your long-term goals.
From Creativity to Competitive Advantage: How AI is Transforming Content & Decision Intelligence
AI is transforming how businesses create, communicate, and make decisions, but its true value depends on how it is applied. As a creative AI consultant, Erich Archer works at the intersection of storytelling, branding, and strategy, using AI to enhance creative workflows and improve business outcomes.
In this session, he will explore how AI can be used to scale content production without sacrificing quality, streamline ideation and execution, and provide structured intelligence to support better decision-making. Through real-world case studies, he will demonstrate how AI is expanding creative possibilities, reducing inefficiencies, and helping businesses turn ideas into competitive advantage.
AI-Powered Storytelling: Revolutionizing Video Production with Generative Tools and GPTs
AI-Powered Storytelling: Revolutionizing Video Production with Generative Tools and Smart Systems
Session Description:
Step into the future of content creation where AI is no longer just a tool but a collaborator in storytelling. This session uncovers how generative AI and smart systems are fundamentally transforming the video production landscape, allowing creators to elevate their craft and scale their efforts in ways previously unimaginable.
You’ll explore the power of generative AI to autonomously produce stunning visuals, compelling narratives, and immersive video experiences—changing the way we approach everything from concept to post-production. Paired with smart decision-making systems like Smarty Pants, these technologies streamline workflows, automate complex processes, and optimize content for diverse audiences in real-time.
In this session, you’ll discover:
- How generative AI is expanding creative possibilities by crafting unique video content, enabling creators to break free from traditional limitations.
- Real-world applications and success stories, showing how AI-driven video production has transformed brands, campaigns, and storytelling.
-The integration of AI-powered decision-making tools, which balance creativity with data insights to produce more targeted, engaging, and impactful content.
- A forward-looking strategy, illustrating how you can implement these innovations in your own workflows to revolutionize your video production process and stay ahead of industry trends.
Perfect for content creators, media executives, and AI enthusiasts, this session is your guide to navigating the exciting world of AI-powered storytelling, blending cutting-edge technology with human creativity to produce exceptional content that captures attention and drives results.
See a sample talk (password: CGA) https://vimeo.com/video/1000771098?share=copy
Erich Archer https://www.linkedin.com/in/ericharcher/
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