Erich Archer has spent over two decades in television and media production, combining a deep understanding of storytelling with a forward-thinking approach to technology. An Emmy-winning producer, he has led high-impact projects across film, television, and branded content, always pushing the boundaries of creative storytelling. As the founder of CGA Creative, Erich helps brands integrate generative AI into their content strategies, making high-quality production more efficient and accessible.
His expertise in AI-driven storytelling has made him a sought-after consultant, working with companies across Hollywood, Bollywood, and beyond to navigate the intersection of AI and media. Recognized in The CEO’s AI Playbook by Chuck Bolton, Erich is actively shaping conversations about how AI is transforming creative industries, guest lecturing at Section, Innovating with AI, and Harvard University.
A regular podcast guest, Erich shares insights on the evolving role of AI in content creation, storytelling, and business strategy. As the creator of Smarty Pants AI, an AI ecosystem designed for industry professionals, he is helping companies integrate AI into strategic decision-making.
With AI rapidly changing how content is produced and consumed, Erich’s experience in both traditional media and emerging AI technologies offers a practical perspective for businesses looking to stay ahead. His work focuses on making AI an asset for storytellers, marketers, and creators—helping them produce engaging, high-quality content at scale.