Farah Chabchoub
Head of quality engineering & Strategic advisor
Paris, France
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Head of quality engineering and strategic excellence driver, Farah has been particularly interested in innovation and service quality improvement since her first career steps.
After an experience of creating from scratch division, scaling up, and being a member of the management committee within MANGOPAY, since 2021 Farah has been sharing her expertise by advising managers to create excellent products for customer satisfaction.
Her diverse experiences as a service quality expert in startups, scale-ups, and large corporations have sparked her passion for product excellence, business risk impact, and productivity.
Farah is a critical thinker, solution-oriented with a coaching and continuous improvement approach, and frequently enjoys sharing her enthusiasm with the product and technical communities as a speaker.
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Bridging the Gap: Understanding the Broader Value of Quality beyond Bug Counting
Are you struggling to effectively measure and communicate the impact of quality on your organization's business outcomes?
In this talk, we'll be discussing the challenges of effectively measuring and communicating the impact of quality on business outcomes, and how to bridge the gap between bug counting and understanding the broader value that quality brings to an organization.
As someone who has faced this challenge in multiple experiences as head of engineering, I'll be sharing practical advice and best practices to help you navigate the complexities of quality metrics and reporting.
We'll explore how to extend and communicate the importance of quality impacts on customer retention, as well as delve into the widely-used DORA metrics and how to align them with organizational objectives such as OKRs and KPIs.
We'll also discuss strategies for choosing metrics targets while scaling an organization, and we'll explore how to target reliable metrics through absolute versus relative metrics.
Set up a quality culture in a scale-up, from where to start?
Your company is starting to scale, the number of incidents is increasing from release to release, customer complaints are piling up, and you think it's the right time to build a quality culture, but you don't know where to start?
Implementing quality of service culture requires education and change management practices, especially in a fast-growing environment. Having joined MANGOPAY in 2017, I had the experience of being the only QA for a team of 40 people and succeeded in changing mindsets about the positioning and value of quality with perceptible added value at all levels of the company.
In this talk, I tell you my story and share with you all the levers I was able to implement to support scalability through quality!
Farah Chabchoub
Head of quality engineering & Strategic advisor
Paris, France
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